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Tue Jan 22 18:01:32 IST 2008


post, a small boy running at the crossing trying to  throw in as many
pamphlets as possible inside the speeding cars. Or the boys doing rounds of
colonies each day with pamphelets or the innumerous junk mail anouncing the
arrival of the post man. It could be the back side of a public bus or the
tyre cover of  two wheeler. It can also be the small neon posters inside the
buses or the bathrooms of the theatres. It can be just anything.

Had the safety of the citizens of Delhi not been in question the skyline of
Delhi would by now have been redefined by  hoardings advertising tyres, T.V.
serials, food, shoes, clothes, electronics all in the air ready to be
plucked.
With the inception of the law on the hoardings came in the wave of the
brightly lit hoardings on the bus stops. Suddenly the Delhi commuters had
the comfort of a clean bus stand with sitting arrangements.  by the night
these same welcoming stands beckoned one even more by the brightly lit
hoarding on the top. The company advertising had to maintain the stand. This
is not the end of the  story . Did one ever wonder where all the electricity
came from. After all in a state where power cuts are a reality of every days
life these brightly lit stands did generate some curiosity.

Sure enough all was not well. It was only a matter of few steps from these
stands that one had the not so nice answers. Big generators were found near
the stands generating electricity and harmful gases.
Not to worry the advertisers will not die in this state. The Municipal
Committee of Delhi has yet again a brain wave. All the dustbins and the
public unirels have been auctioned to differeent companies for maintainance.
In return the companies are free to utilise the space available for
campaigning thier messages.






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